Instagram has been… dicey. I get it. I still believe it’s an amazing tool to help you grow your business and connect with your ideal clients, but I know it has creatives feeling on edge lately. This is a great time to remember that we are lucky to live in an age where there are so many digital marketing platforms at our disposal that continue to be great places to interact with your target audience. Like….Pinterest!
It is the one marketing tool I spend the least time on – usually less than an hour a month. YET it drives hundreds of thousands of eyes, if not millions, on my work than Instagram does. Um, amazing?? Yes please? Less time more exposure? So let me teach you how to get started on your Pinterest journey today!
PS. If you’re having a hard time figuring out which marketing platform works best for you? Come take our free intuitive marketing quiz!
First things first: let’s create a Pinterest profile that truly reflects your brand. Choose a high-quality profile picture that captures your personality, and craft a snappy, keyword-rich bio that highlights your expertise. Don’t forget to add a link to your website or portfolio!
Pinterest is all about inspiring boards that make people go “wow!” Start by organizing your boards around themes that resonate with your niche and target audience. Photographers, consider boards for different genres like luxury wedding portraits, destination wedding photography, or any art you’ve been experimenting with. Fill these boards with your images and other pins that showcase your unique style and make viewers feel something special.
Since Pinterest is a visual platform, it’s crucial to make your work shine. Show off your talents with high-quality, eye-catching images that tell a story and evoke emotions. Add descriptive titles, engaging captions, and relevant keywords to optimize your images for search visibility.
Put yourself in the shoes of your clients—what are they searching for? What problems are they trying to solve? Engage in keyword research on Pinterest, similar to what you do for SEO, to identify gaps in the market that your services can fill. While people do scroll Pinterest like a social media platform, those who are ready to make purchases or hire service providers often use the search bar to connect with experts like you. Start by doing some research to find popular terms and phrases related to your niche. Then, sprinkle those keywords strategically in your board names, pin descriptions, and image alt tags. This way, your content will have a better chance of appearing in relevant searches and reaching more people.
When it comes to pin descriptions, think of them as your chance to make an impression. Craft compelling descriptions that not only describe the image but also ignite curiosity. Don’t forget to naturally incorporate those relevant keywords we talked about earlier. Tell a story, highlight what makes your work unique, and consider adding a call-to-action to encourage users to click through to your website or portfolio.
Consistency is key to keeping the Pinterest momentum going. Make it a habit to pin regularly to your boards, sharing a mix of your own content and curated pins that your target audience will love. Remember, it’s all about finding that sweet spot between quality and quantity. Fresh, inspiring pins keep your audience engaged and hungry for more!
Numbers don’t lie, bb! Keep an eye on your Pinterest analytics to gain insights into what your audience loves, popular pins, and the latest trends. Use this information to fine-tune your strategies, create more of what resonates with your audience, and experiment with different pin formats like videos, infographics, or step-by-step tutorials. Diverse and engaging content is the secret ingredient!
And if you’re ready to dive into the world of Pinterest and learn more? Say hello to your desktop’s newest bff – Building a Profitable Pinterest (the digital ebook). Together, we’ll dive into Pinterest to build your online presence, reach hundreds of new viewers, and bring in a steady stream of sweet, sweet clients. This ebook is my step-by-step framework to building your Pinterest from the bottom up. It’s time to embrace this incredible marketing platform and watch your business soar! Happy pinning my loves!
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I’M EDEN - A DESTINATION WEDDING PHOTOGRAPHER TURNED BUSINESS COACH, NOW LEADING CREATIVE ENTREPRENEURS IN BUILDING A LIFE OF ARTISTIC GROWTH, WEALTH, AND FREEDOM.
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