It’s officially November, which means we’re kicking off a new series on the podcast! This month? We’re talking all about..

What to do during slow season.

And this week on the podcast (listen on Spotify or Apple Podcasts!) we’re discussing an overhead of the tangible steps you can take in order to move your business forward, even when things are a bit slower. If you’re more of a reader? Read on! Let’s dive in.

Revitalize Your Portfolio

Take a moment to look over your portfolio. It’s the core of your creative expression and the first impression for potential clients. Ask yourself if each piece still represents your best work and aligns with your artistic direction. Updating your portfolio can be a powerful way to showcase your growth and attract the kind of work you want to do.

SEO: Enhancing Your Online Visibility

Your online presence is crucial for being discovered by new clients. Optimize your website and social profiles with relevant keywords that describe your unique style and offerings. Whether it’s targeting your specific style or locations, make sure those searching for your specialties can find you with ease. Not sure how to get started? We have a course juuuuust for you.

Pricing: Valuing Your Expertise

If you’ve enhanced your skills or expanded your offerings, it might be time to revisit your pricing. Adjusting your rates isn’t just about increasing prices; it’s about ensuring they reflect the value and experience you provide. Be transparent with your clients about any changes and the reasons behind them.

Streamline Your Business Operations

Look at your current business processes and identify any areas where you can save time. Whether it’s automating booking appointments or streamlining your editing workflow, the time you save can be invested back into your creative work or personal development. I suggest signing up for Dubsado so you can get your automations going! Use code “edenstrader” for a lil discount.

Social Media: Engage and Connect

Use this quieter time to plan your social media strategy. Analyze which posts have been most engaging and plan future content that aligns with those insights. Remember, social media is about building relationships, so focus on genuine interactions rather than just broadcasting your work. Check your IG, TikTok, and Pinterest stats to see what’s working!

Commit to Learning

Invest in your education. Whether it’s through books, online courses, or workshops, learning new skills is essential. This could be the perfect time to dive into areas you’ve been curious about, like advanced photo editing techniques or digital marketing strategies. Don’t be afraid to just LEARN outside of our industry, too!

Prepare for What’s Next

Use this season to set yourself up for future success. Organize your finances, plan marketing campaigns, or simply rest and recharge. It’s about making intentional choices now that will support your future goals!

I’m excited to see what you’ll achieve during this time. Share your plans and progress with the community—we’re all here to support each other!

xx Eden