What is a Brand? Branding for Creatives on TMPB

On this weeks episode of TMPB we’re talking allll about Branding.

Listen on Apple Podcasts | Spotify

Because? The branding course is launching!! The biggest course we have eeeeever launched, and I cannot wait to get it into all of your hands. Building a brand based on you is the best thing you’ll ever do. Hands down. No arguments.

Because it’s two fold in its success…
1. There’s no one like you. Which means.. there will be no business like yours. Bye bye competition. Say hello to passionate customers, bigger budgets, and more income revenue bb.
2. A brand and business built on you is a business in alignment. When your brand is you.. there’s no more force. There’s no more lack. Just abundance, fun, and fulfillment. It supports the life of your dreams, rather than feeling like a source of stress and force.

Building a brand based entirely on me has made my job feel like Disneyland every. single. day. in addition to earning money like I never have before. I knew we had to get these tips, tricks, and tools into your hand ASAP to start falling in love with your business + life again. Mark your calendars for June 28th!

But on todays Podcast episode..

When asking creative entrepreneurs about their branding, their mindsets almost immediately go to aesthetics. But a brand is so much more. A brand is YOU. It’s what people think of when they think of you. It’s the emotion + inspiration they find in your business. It’s how you’re going to change their life.. For example. A while back I shared a poll- why do you follow me? Some of the responses were:

“Inspiration and encouragement- to build a business and art that fuels a happy life.”

“I unfollowed almost every photographer because I was comparing myself to them but kept following you because your style inspires me to be my own person in this industry.”

And this is what my brand is – empowerment, individualism, growth, and FUN. So what is yours?

An important exercise: Think about what’s your favorite thing about yourself? Ask your friends and family their favorite things about you. We have to get crystal clear on what it is you stand for. THAT is your foundation, your North Star, expounding on that is what is going to kick your competition to the curb.

Because your brand is YOU. It’s not an aesthetic, logo, or font. It’s how you make your audience feel. You are the foundation of your brand and that should bleed into every other aspect of your business.

For a long time I didn’t try to be myself, I tried to be like other people. My brand was mediocre, and so my business was, too. You may think that the things that make you weird or different are things to be nervous about, but in reality those are your superpowers. Those things are what separate you from the competition. You ready to build this brand? Come dive in, and we’ll see you on the 28th!

Model : Mijon with Divide Management
MUA: Abigail Evans
Styling: Stacie Buhler