Let’s talk all things SEO tips for Wedding Photographers.

Are you struggling to get your website to show up on the first page of search engine results? I know – it’s scary. But congratulations on taking the first step! It’s time to give your SEO strategy a boost. In this blog post, we’ll cover some simple steps you can take to improve your website’s search engine optimization and get more clients to find you online.

It’s time to stop guessing, kick your strategy into gear, and start ranking on your new BFF – GOOGLE.

1. Focus on relevant keywords

When people are searching for a wedding photographer, they often use specific keywords like “wedding photography” or “wedding photographer in [your city].” By including these keywords in your website content, you can increase your chances of showing up in search results. But don’t overdo it! Keyword stuffing can actually harm your SEO efforts.

Focus on using relevant keywords in a natural way throughout your website. You should not, ever ever, be putting multiple keywords throughout one page. Keywords don’t work like hashtags. If you keyword stuff, you’ll confuse google, and your site likely won’t rank anywhere.

Finding relevant keywords for your business is an essential part of any SEO strategy.

Here are some tips on how to find the right keywords for your business:

1. Put yourself in your customers’ shoes: Think about the words and phrases that your potential clients would use to search for your services. What questions are they asking? What specific terms are they using? Conduct some research by using tools such as Google AdWords Keyword Planner, Ubersuggest, or Answer the Public to get insights into the most popular and relevant search terms.
   
2. Analyze your competition: Look at the websites and social media profiles of your competitors to see what keywords they are using. This can give you a better understanding of the industry terminology and help you identify gaps in your own keyword strategy.
   
3. Use long-tail keywords: Long-tail keywords are specific phrases that are more targeted and less competitive. For example, instead of using “wedding photographer,” you could use “editorial wedding photographer in Los Angeles.” Using long-tail keywords can help you stand out in search results and attract more relevant traffic to your website.
   
4. Use location-based keywords: If your business is location-dependent, using location-based keywords can help you attract clients in your area. For example, “wedding photographer in San Francisco” or “best wedding photographer in New York City.” Check out this blog post as an example!
   
5. Don’t forget about synonyms and related terms: Consider using synonyms and related terms to expand your keyword list. For example, if you’re a wedding photographer, you could use terms like “bridal photography,” “engagement photos,” or “wedding portraits.”

Once you have a list of potential keywords, be sure to use them in a natural way throughout your website content, including your page titles, meta descriptions, and content. Remember that the goal is not to stuff your website with keywords, but to use them in a way that helps search engines understand the content and relevance of your website. If you want to see this in action – you can grab our Website Design and SEO masterclass for only $99 – instead of the regular $555. Now let’s read on!

2. Optimize your images

As a wedding photographer, you likely have lots of beautiful images on your website. But did you know that you can optimize those images for search engines? When you upload an image, be sure to include a descriptive filename and alt tag. This will help search engines understand what the image is about and improve your chances of showing up in image search results.

Make sure it coincides with your pages keywords. Otherwise, that is just another confusing keyword stuff for Google!

3. Get listed in local directories

If you’re a local wedding photographer, it’s important to get listed in local directories like Yelp or Google My Business. These directories can help you show up in local search results and attract clients in your area. Be sure to include your business name, address, phone number, and website URL in your listings.

You’ll want to make sure to do this ESPECIALLY if you specialize in weddings in your area! Make sure Google understands that you’re serving couples there.

4. Build backlinks

Backlinks, or links from other websites to your website, can improve your SEO by indicating to search engines that your website is valuable and relevant. To build backlinks, consider reaching out to wedding venues, wedding planners, and other wedding vendors in your area and asking if they would be willing to link to your website.

When you send out your galleries to vendors from weddings or projects, make sure you ask them to link you and you will link them as well! We love a win-win. Slowly but surely, you’ll rank up a whoooooole bunch of backlinks. You can see examples of that for our photography business here, here, here, and here.

5. Keep your website up-to-date

Finally, it’s important to keep your website up-to-date with fresh content. Regularly adding new blog posts or updating your portfolio can signal to search engines that your website is active and relevant.

Plus, it can help attract potential clients who are searching for the latest wedding photography trends and ideas. Try updating your work with new blog posts, updated portfolio images, or new services you’re adding.

By following these tips, you can improve your website’s SEO and attract more clients to your wedding photography business. Remember, SEO is an ongoing process, so be patient and keep working at it. And if you’re ready to dive in completely? You can grab our Website Design and SEO masterclass for only $99 – instead of the regular $555. Watch us design, optimize, and set up strategic client funnels within a brand new website. Including the live student’s Q+A’s, duh!

Scroll this stunning Guatemala day-before session – Second Shot for Deirdre Alston and featured in Brides.