Developing a brand statement that speaks to your ideal client requires a clear understanding of who your ideal client is and what motivates them. Here are some steps you can take to create a brand statement that resonates with your target audience:
Identify the unique benefits that you offer to your ideal client. This could be your style, approach, experience, or other factors that set you apart from your competition. You have to be so much more than a wedding photographer, designer, or planner – and you are! So don’t be afraid to lay it alllll out there in your brand statement.
We all know and love iconic brands like Indy Blue or Glossier – and that’s because they are so specific, make an impact in their niche, and stuck to it. There’s nothing wrong with sticking out in your industry. In fact? It’s your best bet for success!
Research your ideal client’s pain points, motivations, and desires. This will help you create a brand statement that speaks directly to them. The more unique and clear you are- the better! People want to know exactly what is it they’re investing in you for. The more you increase your investment, the more clear you need to be on how invaluable you are! If you need a little more information, listen to this podcast episode on how to speak to your ideal clients needs.
Use the information you’ve gathered to create a clear and concise brand statement that communicates your unique value proposition and speaks directly to your ideal client. Keep it short and memorable. In our quick paced world – especially the digital space – no one is going to read for paragraphs and paragraphs to find out what it is you do. Make it clear, easy to digest, and simple enough to skim. Some amazing examples of this can be found in brands like Kaley from Kansas, Stay Co, or Something White Styling.
Use words and phrases that your ideal client would use to describe themselves and their needs. This will help them feel understood and connected to your brand. Think of what you would want to hear when looking for a business like yours! Make sure you’re stepping into the mindset of your ideal client.
Think of what is important to you as a human and artist. Then use those words in an easily digestible way on your website!
Use your brand statement consistently across all marketing channels, including your website, social media profiles, and other marketing materials. This will help reinforce your brand identity and message. We want to make sure there’s no room for confusion when our potential clients are finding us. Once confusion enters the scene, we’ve lost them.
Try to avoid using verbiage just because it’s “trendy” in your industry right now – not only is that going to create more competition for you, but it’s going to confuse your audience if it’s not actually aligned with your work.
It should accurately reflect who you are and what you offer, while also speaking directly to your ideal client’s needs and desires. By following these steps, you can create a brand statement that resonates with your ideal client and helps you build a strong brand identity. While your brand statement can’t encompass all that you do and offer, it should be a strong summary so that your ideal client wants to keep learning more.
Working on writing up your brand statement? Leave it below, we want to see! xx
I’M EDEN - A DESTINATION WEDDING PHOTOGRAPHER TURNED BUSINESS COACH, NOW LEADING CREATIVE ENTREPRENEURS IN BUILDING A LIFE OF ARTISTIC GROWTH, WEALTH, AND FREEDOM.
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