How to market yourself as a wedding photographer

Podcast

January 9, 2023

It’s time to learn how to market yourself as a wedding photographer.

Let me guess.. You’re here because your marketing isn’t doing much for you and you’re ready to learn how to market yourself as a wedding photographer. Maybe you get a few photography leads, but they decide to hire someone else. Or maybe you’re getting a ton of jobs but with clients that don’t really value what you do.

I’m going to teach you my biggest tip to market yourself as a photographer.

First. Figure out your brand and personal artistic voice.

Having a solid personal brand is the first step to marketing yourself. We have to have this clear understanding of what our brand is and what makes us different.

Marketing yourself as a photographer with no personal brand shows a lack of heart and intention within your business. It makes you blend in with the competition, which is the exact thing we want to avoid!

First thing’s first: ask yourself these three questions and write down your answers:

What is your favorite part of yourself?
What are your best strengths?
How would your friends and family describe how you make them feel?

Once you have those answers, that’s your why! That’s how you like to make people feel. That’s how you operate. Those are your strengths. Those answers are who you are as a human. And so we want to start bringing them into your business because you’re going to have a business that is so individualistic and so much more fulfilling if it operates like you do- and you will be better able to market as a photographer.

Your ideal clients will be able to identify with you. Your marketing strategy will never work if you’re trying to be like someone else. So you need to figure out your brand before you start to market yourself as a wedding photographer!

Second. You need to build a branding statement.

Your branding statement is going to be integral on all platforms to market yourself as a wedding photographer. A good branding statement needs these four things:

What do you do that’s your niche? (wedding photographer, elopement photographer, etc.)
What is your specialty? Are you a documentary photographer? Do you have an editorial approach? Adventure? Etc. The more niched down you can make it, the better.
Where are you based?
Who do you serve? You should have something that shows who it is you serve and the types of people that should be wanting to work with you by saying something about your specialty.

Three. Make sure you don’t under or over sell.

The biggest mistake I see wedding photographers make while marketing is that they over or under sell. Confused? Don’t worry – let’s unpack. This is key to marketing as a wedding photographer.

Overselling looks like.. Every day saying how to book you, only posting promotions, purchase options, etc. This will make your audience feel like they’re intaking an ad – not hearing from a business that genuinely cares about them.

Underselling looks like.. Never letting your audience know how to book you, if books are open, what working with you looks like, because you’re afraid it will come off too sales-y. In reality, the average consumer is intaking so much content daily that they’ll likely forget they scrolled past you. This means we do need to occasionally sell, so that they know they can hire us!

You’d be surprised how many people may be wanting to work with you, but aren’t sure if books are open or how to book you!

Make sure you’re communicating how to book with you, and how incredible it will be to work with you! They need to see more than just pretty photos and the fact that you love salsa and your dog.

TLDR?

The best way to market yourself as a wedding photographer is identifying your brand, communicating it clearly, and making sure your audience knows how to hire you.

Your brand and artistic voice are truly at the foundation of everything.

If you want to learn how to market yourself as a photographer? BRAND. BRAND. BRAND. You will attract the kind of customers who love what you do and just HAVE to work with you- because they’ll know there’s no one else they could possible hire.

Listen to our full podcast episode on building a 2023 marketing strategy. And come follow along on IG and TikTok for more tips and inspo!

Ready to uplevel your photography even further? Come grab our free download – the Pre-Wedding Client Questionnaire. The 9 page questionnaire template we send to all our couples in order to give them a 10k+ client experience. Your workflow will never be the same. See you soon! xx