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THE FIRST STEP BY STEP GUIDE TO PUSH YOURSELF and your BUSINESS FURTHER IN TO ALIGNMENT FROM THE GROUND UP, ALL WHILE BECOMING THE CEO OF YOUR DREAMS.

SYSTEMS
STRATEGY
AND SOUL

It’s time to be a CEO, not an employee. I've compiled years of time-tested strategies to redefine the soul of your business while creating powerful systems that will let you do more of what you love.




THE BUSIness you've dreamed of is

RIGHT AROUND THE CORNER

AND WE're about to give you the map.

No more guessing games.

We're taking the reins to make your business work for you, instead of the other way around. Together we'll dive step by step in to the heart of your business- from branding to execution, to make a map straight to your dream life. 






I'M READY

"SSS is, in short, an absolute treasure trove. I’ve invested thousands upon thousands of dollars into education and bought so many courses and without a doubt SSS is one of the best, and along with that- Eden Strader is hands down my favorite teache

r/instructor/human to learn from. the value of SSS is absolutely UNREAL- the modules are life giving and I will be revisiting them often, they’re worth the price on their own- but that doesn’t even include the email templates, trello boards, business bible template, and the workbook that Eden included to make this course sooooo comprehensive and really make sure that you’re ready to step into your ultimate CEO life. 


Eden takes organization to a new level and makes it SO. EASY. I was genuinely in awe when I worked through the Systems module- I could literally feel the overwhelm leaving my body.

after feeling like my brain has just been mashed potatoes for the two years I’ve been full time, I am so beyond excited to go into 2023 feeling more prepared and organized than I’ve ever felt.

 I’m feeling a fresh joy + excitement in my business instead of stress!! it’s life changing."
-Katelyn w

You're ready to have a precise plan to build your brand identity, implement it strategically for conversion, wow your customers through an elevated experience, build out systems that work for you and minimize the time you have to spend moving the needle.

You're ready to not only set your dream life + business goals - but build a step by step plan on how to achieve them.

You’re ready to have a dedicated audience, so you can sleep soundly knowing they're ready to purchase everything you put out. You're ready to know exactly what it takes to move your viewer from cold to sold.

You’re ready to find out exactly who you are and what the vision is, so you can stand out from the competition.

You're ready to align with your soul and systemize the rest so you can take days, weeks, or months off work when you feel like it.

You're ready to know exactly how to show up, every day, so you can start spending your mornings with your loved ones instead of staring at that electronic screen.

You're ready to highlight the soul of your work, so you can show up in your business in a way that feels FUN again.

You're ready to use the data you have to streamline your workflows and marketing efforts.

You're ready to have a clear map on EXACTLY what needs to be posted, shared, or said in order to scale your business.

you ready to
feel like this?

They are simply obsessed with your business.
and finally.. you are, too.

You have a business that makes money while you sleep.

You are effortlessly booking dream client after dream client.

You get to start new hobbies again. You take midday trips to the beach, donuts in hand. You get your mornings back to focus on you instead of how you're going to attract a client today.

Your automated systems bring in more money, more clients, and more free time.

Your client workflows elevate your experience to a luxury level where they can't stop referring you to their friends.

Your marketing strategies are clear and data driven so you know exactly how to utilize any platform you choose to.

You have yearly goals and an exact map on how to achieve them.

You have an amazing relationship with your community because you know exactly how to show up for them over and over again.

They’re as passionate about your business as you are. They’re purchasing. Every product, every time.

LET'S PAINT A PICTURE..

Then up next?

"Eden should just have my business card on file because every single time this woman drops a new course or resource, I buy it!

I started with Calling All Brands and then HAD TO also purchase Systems, Strategy and Soul... it has helped me think about and try to be very intentional with what I'm posting on my socials. There is soooo much info and so many voices talking about what you need to do and all that stuff, but Eden said it in such a way that it actually clicked for myself in a way it never has.

I Am still working through this course and going back over it again and again because I learn something new each time. I'm still at a fairly new point in my photography career, so making big investments is scary and hard, but I would do it again and again and again and have 0 regrets about investing in Systems, Strategy, and Soul!

I'll shout it from the rooftops... EDEN FREAKING STRADER IS A GENIUS AND KNOWS WHAT SHE'S TALKING ABOUT!" 

- Shanoah Lauren, Photographer

INTRODUCING

SYSTEMS, STRATEGY AND SOUL

The one and only step by step guide to building a CEO level business from the foundation up. no stone unturned in your business.. everything laid out from branding to social media marketing. let's dive in..

SOUL

SYSTEMS

STRATEGY

MODULE 1

MODULE 2

MODULE 3

MODULE 4

MODULE 5

Who are you at the core of this business? Let's break it down to the foundation- it's time to discover who you are personally, your why, and what that looks like within your brand. 

In this module we're hacking our brain and getting down to the basics of our brand feelings, messages, and aesthetics. 

It's time to become a Branded Bitch. We're breaking down the three C's of branding, identifying your North Star, Brand Stories, and how to build trust with your clients.

In order to lead a business with soul, we have to connect with our soul family- our ideal clients. In this module we're breaking down how to identify your ideal clients (goodbyeeee useless demographics!) and begin building a genuine relationship with them. 

It's time to build an overhead of your business - in this module we're breaking down every single thing you have to do as a business owner, then teaching how you can outsource, automate, and systemize each task so you know what has to be done daily, weekly, and monthly in order to move your business forward. 

MODULE 1

MODULE 2

We're giving you our templates and step by step guides to systemizing and organizing your business to do's, tasks, and goals. No more sticky notes, no more scrambling, no more guess work. Everything in one place and organized, ready to be executed like the CEO you are.

No more taking the business day by day and hoping for the best- it's time to set Financial, Numerical, and Personal Expansion goals so you know exactly where you're going. Then, we're breaking them down and creating a step by step plan on how to get there, while setting up check points to track and advance your progress.

MODULE 3

MODULE 5

Now that your audience has been converted- they're a client! In this module you're learning about how to improve, systemize, and automate your client systems in order to elevate your client experience without having to move the needle constantly. Including templates, examples, and CRM workflows.

In order to build loyalty to our business and brand, we have to have funnels for conversion. In this module, we're laying out everything you need to know in order to move your audience from discovery to conversion. No matter which platform you've decided intuitively works for you, we're breaking down content needed for each social media + marketing platform in order to move them through the funnel.

MODULE 4

MODULE 6

If we want to live the life of our dreams- we need to get specific on what that looks like. In this module we're diving into the mindset + manifestation that goes into making our dreams come true, so we can be in true alignment and collaboration with the Universe.

It's time to align with what is actually FUN for you as a human being and business owner through intuitive marketing, no more forcing yourself to show up on platforms that aren't meant for you. 

MODULE 1

Let's walk through each of the Social Media + Marketing platforms that you can be utilizing in your business. A full breakdown of strategy, pipelines, and content needed for every single marketing platform- including Instagram, TikTok, Pinterest, Email List, SEO, and your blog. You'll leave this module with every tip, trick, and tactic you need in order to utilize these platforms to their full potential.

Our step by step strategy for using analytics and data for each platform in order to move our business forward, and avoid spending energy on marketing that no longer converts. It's imperative that you use the data in your business to keep it moving forward strategically, and we're teaching you exactly how to do so. Including our template for Monthly Marketing Recaps, so you know exactly how your business is operating, and what to continue or discontinue. 

MODULE 3

You're probably not a content creator- so it's time to stop forcing yourself yourself to create new content, 24/7/365 for multiple platforms. In this module we're teaching you how we strategically use core content to minimize the time you spend on content creation while maximizing your impact.

MODULE 4

Whether it's a new product or service - you need to have strategy propelling your launch. In this module we're breaking down how to plan Pre-Launch, Launch, and Post-Launch with strategy, timelines, and to-do's so that once launch week arrives? You just get to sit back and relax. 

MODULE 2

BONUS!

A template for your own Business Bible - for you to customize with your work during the course. Now you have an overhead of your business, covering everything from brand to launch strategy, to refer back to easily.

A workbook to complete alongside the course, with journal prompts and breakdowns in order to work towards your perfected strategy, and the systems to get you to your goals.

AND

"After a decade of looking for a mentor/program/course that just “get’s me” as a creative business owner, I’m so stoked to get the chance to say I FINALLY found it in Eden’s courses.

If you aren’t a type A entrepreneur and these things don’t come naturally to you. If figuring it out on your own hasn’t been easy and you just want to make/create art authentically while having some guidance on what to do with the business side of things, invest in this course.

I purchased it without really having much money so the investment was a big deal to me and It is AMAZING. I had previously purchased Calling all brands and I knew that the value was absolutely there with her previous courses. There is so much heart in it and you truly feel seen as not just a business owner but a creative where keeping the passion alive for your business is one of the biggest priorities to having a thriving business.

I’ve been burnt out for most of my career not knowing what the heck to do with it. Eden beautifully marries the two ends of the spectrum together to make your work feel natural and authentic to you. I HIGHLY recommend anything she offers. Especially S.S & S."

- Brittney Culpepper

I made this course for everyone. Every creative who feels like they've plateaued. The business owners who wake up every day and feel like they wish they had a better understanding of WHY they're doing what they're doing.

If you're not ready to get uncomfortable, if you think that you can't elevate what you've built in to something even more powerful and fun, then this course is not for you.

We're not here to emulate the competition. We're not here to stay the same. We're here to push boundaries to build you a business and a life that takes all of the hustle out of your daily life while you sit back, let the systems do their job, and live like the CEO you deserve to be.

I NEED THIS, PLS

"SYSTEMS, Strategy, and soul" is a complete map from basecamp to mountain top-- everything you need to establish a business that works for you. no more hustling to get ahead.

we'll rework your business from the ground up, establishing systems and strategy to let your soul shine through, so you can make money in your sleep. 

ARE YOU READY?

Time to get everything in my arsenal that I’ve used over the last six years to build a bUSINESS AND LIFE THAT FEELS MORE ALIGNED THAN EVER.

ARE YOU READY TO STEP IN TO YOUR GENius AND CREATE SOMETHING so powerful THE COMPETITION CAN't TOUCH?

You ready to join the hundreds of creatives revolutionizing their business here at Eden Strader?

Let’s get started. Welcome to where branding meets automation meets systems meets strategy meets marketing mastery. after SSs, no stone in your business will be left unturned.

"This year I quit my full time job as an assistant manager to become a full time wedding photographer, even though I had never shot a wedding in my life. I wanted the time and wealth to live my dream life.

At that point, I was just throwing paint at a wall and seeing what stuck. Since finding this course, I feel like I have a map of how to make that life happen.

This course is JAM PACKED with what you need to get your business to align with your dream life."
-Eryndae Thorvaldsen

IT'S TIME TO REBUILD YOUR BUSINESS + BRAND FROM THE FOUNDATION UP, AND PROPEL YOUR COMPANY FURTHER THAN EVER BEFORE WITH SYSTEMS AND STRATEGY TO SERVE YOU INDEFINITELY.

FAQ'S

Is this just for photographers?

Absolutely not. This course is built for any kind of creative who's done with feeling overwhelmed, complacent, and scrambled and ready to become a high end CEO.

I have already done Calling All Brands - will this still help me?

YES. While the soul section of this course will have some overlap with CAB, the systems + strategy portion are completely new to any content we've ever offered. This course is a great addition to Calling All Brands in your business's toolbox.

Will I need to pay anything to use the systems + strategy outlined in SSS?

NOPE. All marketing strategy in here can be implemented for free.99, and while we recommend a CRM for automation, you can still implement the teachings in SSS without having to invest any more money.

Want to read more? maybe right now..

YOU FEEL LIKE THERE'S SO MUCH TO DO YET WHEN YOU SIT DOWN AT YOUR COMPUTER YOU'RE UNSURE OF HOW TO ACTUALLY MOVE THE BUSINESS FORWARD. You’re not seeing tons of sales. There's crickets chirping on every platform you're trying. You don’t know how to show your audience that your work is as magical as you think it is. You can't describe what your marketing and brand strategy is, because you're pretty sure you don't have one in the first place. You feel like all the energy you're putting into your marketing isn't actually doing anything. You’re overwhelmed by everything you need to do, say, sell, be-- in order to start running a profitable business. You KNOW WHAT YOUR DREAMS AND GOALS ARE, BUT YOU HAVE NO IDEA HOW YOU'RE SUPPOSED TO GET THERE. You're taking every day.. day by day.

WOOF. Remember how going to work used to feel FUN BEFORE YOU MADE YOURSELF A PAPER-PUSHING EMPLOYEE INSTEAD OF CEO?

If you resonate with any of those things, maybe this sounds familiar..

"There's no overhead plan for my business, I'm just trying to keep my head above water"

"I have no idea how to use or even find data in my business, I'm just posting on IG and hoping for the best"

“I'm trying to do all these things to make me successful.. but none of them seem to be working.”

"I have no idea how to get my ideal clients to find me, let alone hire me once they do"

"There's not enough time in the day to progress my business forward, it feels like I have an endless to do list"

“It’s so hard to make it in an industry this saturated. I don't know how to stand out from the competition.”

“There's so many marketing tools and they're constantly changing, how do I know which one will work for me?"

“How great would it be if my clients were as obsessed with my work as I am?”

BUT WHAT IF.. IT DIDN'T
HAVE TO BE THAT WAY?

No more MOVING THE NEEDLE. NO MORE SCRAMBLING TO MARKET. NO MORE "HEY WE HAVEN'T HEARD FROM YOU IN A WHILE.." EMAILS. NO MORE STICKY NOTE TO-DO LISTS. NO MORE VISION BOARDS YOU NEVER MANIFEST. NO MORE NIGHTMARE CLIENTS. IT'S TIME TO CHANGE YOUR BUSINESS FOREVER.

Do you feel like you're scrambling every day to figure out what to post on social media?

What if you knew exactly how + where to show up every single day in order to grow your business?

What if you could be a CEO rather than an employee who's constantly hustling for their paycheck?

Do you feel like your email inbox is constantly piling up with unread messages because you're drowning in other work?

What if you could create a brand that perfectly reflects the soul of your business, all while making more money than you ever thought possible?

Would you like to have a clear vision and specific strategy to get your audience to fall in love with you?

What if you could be more hands off, and know that you've got months worth of systems to take the guessing out of your work day?

And what if you could have the confidence that your ideal client will be obsessed with you from the second they discover you?